Lynn：Speaking of innovation ，I think your company will lay much emphasis on innovation .How did you do it？
 

記者：說到創(chuàng)新，我想意達(dá)公司應(yīng)該是特別注意產(chǎn)品創(chuàng)新，那公司是怎樣做到的？
 

Mr. Rogora:  We are pointing very much on innovation. We have more than 50 people in Italy in the R&D department, more than 20 in Switzerland and there are also some colleague here in China that are working in the R&D. The strength of our company is that we are able to put together all these experiences in all our companies that are spread all around the world, and to take out the best of their knowledge and to apply to our looms the best level of innovation.
 

MrRogora：我們公司確實特別注重創(chuàng)新。我們的研發(fā)部團(tuán)隊龐大，意大利有50多人，瑞士有20多人，在中國呢，也有大批同事致力于研發(fā)部這一塊。有這樣的團(tuán)隊是我們發(fā)展進(jìn)步的重要支持，我們可以整合世界資源，吸收經(jīng)驗，共同創(chuàng)新，把我們的生產(chǎn)水平像更高層次提升。
 

Lynn ：I notice that your company has built a new logo ，what does it mean ，can you explain for us？
 

記者：我們看到意達(dá)現(xiàn)在起用了一個新標(biāo)示。其背后想傳遞怎樣的一個理念？
 

Mr. Rogora: Yes, in this exhibition we decided to launch our new logo.  let’s say that it is the old name  of our group: Itema. We redesigned that, making it more simple and more direct in order to communicate to people that we are practical guys; we look for simplicity, reliability and performance of our machines. This is our aim.

　　Moreover than this, we had since today different brands on which we were marketing our products. We had the brand of Sultex, that is our Swiss company which is specialized on projectile looms and then we have the brands Vamatex and Somet that were specialized in air-jet and rapier looms. We unify all these brands under our company name, and now you will see in our stand that all our machines are marketed with the name of Itema, because we want to communicate that this is the name of our group, that we are a very solid and international group. As I said before, put in these machines, that we are identifying with the Itema brand, all the experiences and all the developments and researches that we did in the three brands that we had before. So we will from now on put on the market machines under the brand of Itema that represents the globality of our group, not only the brands we were marketing before.

　　MrRogora：是的，在本次展會中我們啟用了自己的新標(biāo)志，但名字還是我們集團(tuán)的名稱：意達(dá)。 意達(dá)的新標(biāo)志更加簡潔明了，代表了其公司形象的同時，也代表了意達(dá)能針對多變的織造需求提供簡便可行的解決方案，這也是我們的一個目標(biāo)和宗旨。除此以外，意達(dá)織造以最嚴(yán)格的質(zhì)量要求而生產(chǎn)出的附件，能全范圍的覆蓋各種需要，我們以前有不同的品牌我們?nèi)鹗抗镜奶K泰絲品牌，專門與片梭織機(jī)；專門與噴氣織機(jī)和劍桿織機(jī)的范美特和舒美特品牌。 我們聯(lián)合了這三個品牌而成為了一個品牌，”Itema”.所以從現(xiàn)在開始，我們在這個新標(biāo)志的名義下，我們代表的是一個國際團(tuán)隊，不在是以前單純意義上的市場。同時，所以我們相對以前來說，更加著力于全球市場，規(guī)模也在不斷擴(kuò)大。我們想以這個名字作為我們集團(tuán)的名稱，因為我們是一個非常堅固的國際團(tuán)隊。
 

Lynn：It’s the third day of this exhibition，according to the audience reflection，your products should be a big surprise for them，and what is their reflection？